Social Networking

‘Social networking’ seems to be today’s trendy word as well as today’s trendy thing..
and no matter of whether it is done as a cyber activity or a real life interactivity… the principle is the same.. to gather contacts, constantly enlarge your addressbook because you never know how valueable an aquaintance might turn out…
The following Guarding article about social networking discusses the impacts of this highly fashionable activity and questions to which extent this cyber hobby actually replaces the value of real life friend-ships, which it namely doesn’t…

What it certainly does, however is to directly and indirectly feed corporate’s interests..
The idea of Facebook and MySpace is easily explained; namely to collect as many acquaintances as possible and then to interact... the thing we are not only aware of, is that we are not only enlarging our cyber-friend-circle for ourselves but for countless numbers of corperates, who -thanks to the existence of WebPages- can easily access our profile, ideas, tastes and preferences via mouse click, and find out these information about us, they once would have had to expensive market researches…. So apart from keeping in touch with your loved ones, each new member helps of these social networking sites help to increase the value of the platform which is is owned by media-moguls such as Rupert Murdoch who certainly don’t need any more money…
I’m not on facebook, as I prefer the real life acquaintances to the hyperreal-ones… the only thing, which is left to me, is some jealous glance at my school mates in the computer-rooms who constantly edit their profiles, add information and make new friends through their cyber identity….